The Epoch Times was founded in 2000 in New York by a group of Chinese Americans who had witnessed events like the Tiananmen Square massacre and the Chinese Communist Party's (CCP) suppression of spiritual practices, including Falun Gong. Our mission is to deliver truthful, in-depth reporting on issues like human rights, press freedom, and global events, while upholding timeless values such as integrity and independent thought. We operate as a nonprofit, governed by a Board of Directors, and are not owned by any individual, corporation, or political entity. Our goal is to provide news that informs and elevates, without agendas from governments or special interests.

While our founders included practitioners of Falun Gong—a peaceful spiritual practice based on principles of Truthfulness, Compassion, and Tolerance—The Epoch Times is an independent nonprofit media organization. We do not represent Falun Gong or its followers, and our reporting covers a wide range of topics beyond any single issue. Our editorial team adheres to traditional journalism standards, getting all sides of a story and separating news from opinion. Advertisers can be assured that ad placements are handled separately from editorial content, with no influence on our coverage.

Our audience consists of engaged, educated readers interested in in-depth news on politics, culture, health, and global affairs. We reach over 10 million unique visitors monthly across desktop and mobile in key markets like the United States. Demographically, we skew toward conservative-leaning adults (rated Lean Right by AllSides, with some center ratings in blind surveys), including professionals, families, and truth-seekers aged 45+ who value unbiased reporting. Advertising with us connects your brand to a loyal, high-intent audience that trusts our content—ideal for B2B sectors like finance, health, education, and culture. Our subscribers and social followers (tens of millions across platforms) provide strong ROI through targeted reach.

From humble beginnings as a free Chinese-language paper in New York, we've expanded digitally since 2003, now publishing in print and online across 35 countries. Today, we have a massive online presence with 60+ million monthly visits and a social media following in the tens of millions. We're one of the fastest-growing independent media outlets in the U.S.

We provide flexible B2B advertising solutions tailored to your goals, including digital display ads, email newsletters, sponsored content, video placements, influencer marketing, TV advertising and print options. To inquire, email advertise@epochtimes.nyc for online/digital options. We'll provide a custom media kit with rates, audience data, and creative guidelines upon request—no commitment required.

Independent ratings like AllSides (Lean Right, bordering Center), Ad Fontes Media (Skews Right, Generally Reliable with score 34 ) , Newsguard (rating with 75), IAS (advertisers’ brand safety) reflect our focus on anti-CCP reporting due to our founding history, but we cover global news, health and cultural content comprehensively. We never endorse candidates and maintain a clear separation between news and opinion sections. For advertisers, this means access to a discerning audience without risking association with extreme partisanship—our content is designed for thoughtful engagement, not polarization.

Absolutely—our reputation as a trusted source (rated highly in reader surveys for reliability and other major brand safety rating agencies) makes us a strong partner for B2B lead generation. We've successfully hosted ads from sectors like news, health, travel and culture, thanks to our focus on quality content. We vet placements to align with our standards, avoiding sensitive topics, and provide performance tracking to demonstrate value. Brands appreciate our independence from big tech or corporate influence, ensuring your message reaches an audience that values authenticity.

We use advanced targeting to match your ads with relevant readers, delivering metrics like impressions, clicks, and conversions via tools from partners like Google and DoubleClick. Our engaged audience—loyal subscribers and newsletter openers—drives high-quality leads, with past campaigns showing strong ROI in inquiries and sales. Post-campaign reports include audience engagement, and we offer A/B testing for optimization.

Unlike outlets owned by six major corporations, we're a nonprofit reader-supported media company, free from advertiser or political pressure. This independence allows us to maintain trust (e.g., "Center" in AllSides blind surveys) while reaching a massive, underserved conservative-leaning demographic. Our history of resilience—surviving attacks under CCP and beyond—translates to reliable partnerships.

The Epoch Times provides an independent, politically neutral platform verified by DoubleVerify, IAS, and Scope3. Our reputation for integrity and credibility ensures a brand-safe environment and a loyal, values-driven readership that advertisers can confidently engage with.